御文技研－關於愛，我是個小學生。

摘要
近年來，由於美食節目的興起，只要打開電視就可以看到各地的美食，而隨著相關資訊與日俱增，媒體也成為傳遞美食資訊的通路，像是網路上的美食網站與團購等等，往往都會吸引饕客前往，尤其是電視媒體，更能生動的表現出美食小吃的美味。
像是近幾年來很耳熟能詳的節目食尚玩家、型男大主廚…等電視美食節目；透過節目，當主持人在品嚐美食的時候，會利用較誇大的說詞來形容口感，甚至用誇張的肢體動作與臉部表情來詮釋，藉此吸引觀眾注意。而接受過媒體採訪的店家也都會在店面擺放與節目主持人合影的照片，藉此吸引消費者前來光顧。
消費者在收看了美食節目的介紹後，也會特地前往購買，或是出遊到當地時，優先選擇有接受過採訪的店家光顧，就為了想要體會節目上所形容的感受是否真如其介紹般的好滋味。
因此本研究以德霖技術學院進修部餐旅系學生與家長為研究對象，其研究目的為探討節目的收看動機、收視後的滿意度、收看後的求證行為、節目可信度之間的關係之影響。以問卷調查作為蒐集資料的工具，因本研究的對象為德霖技術學院的學生及家長，因此適合侷限特定地對象發放問卷，故採用「抽樣調查」。
結果發現有趣的節目內容及提供正確美食的資訊更能滿足與吸引觀眾收看節目，而且收看動機與滿足因素對收看後之行為意圖具有顯著影響力，並且主持人的專業程度為影響觀眾收看節目的重要因素；然而，節目的可信度對觀眾滿足的影響卻持存疑之態度。
最後，本研究依據研究結果提出建議，提供電視製作及旅遊、餐飲相關業者、政府觀光推廣，以及後續學術研究之參考。

關鍵字：收看動機、收視後的滿意度、收看後的求證行為、節目可信度

synopsis
we can easily spot the gourmet everywhere around the globe with a simple click on the tv remote controller as a result from the increasing convenience of info acquirement among networks in which there are bunches of tasty food programs as well as deli websites and discount group purchases, which cater to those who have a crush for choicy cuisine.
take 'gourmet dandy (食尚玩家)' and 'slick chef (型男大主廚)' as examples, as the audience watch the hosts munching and slurping in such an exaggerated way with almost unbelievable astonishing expression, gestrues or postures whatever, they are awe struck. with help of the bistro bosses boasting and dishes display when interviewed, such culinary issues have gone even further.
in an aspect of marketing, the programs said above have successfully intensed the intentions and urges customers or tourists would visit the restaurants that have been interviewed or noticed by the networks and public reputations to see if the food stands the test. in such interaction, the ratings rocket.
the project of 德霖技術學院進修部餐旅系 thus aim the students and their parents as survey participants by random sampling check to investigate their motivations to watch those channels, reviews of those channels, further intentions after viewing, and the reliability they possibly could refer to those channels they often watch.
the result of the survey shows that the credibility of contents of each episode, the hosts' or hostesses' expertise concerned will have much impact on the audience's willingness of watching. nevertheless, they still have doubt about the validity of similar cuisine programs.
to sum up, we hope the survey would be as reference for discretion and further studies of media researchers, tv network producers, or governmental cultural and touring agencies.

key words: motivation of watching, watching satisfaction, experience for oneslef, credibility, validity